S:Male & Females S: Male & Female
R:C R: C
E:Some college E: College graduate
Age: 22-35 Age: 40-70
Inc: 18-28,000 Inc. 35-70,000
M: Single- young couple M:Older couples,Divorced
Browser type: IE
Connection speed: Wireless & broadband
OS:PC
Devices: Computer
Resolution: 800X600 1220X1024
2. 2 User profiles: 1 young 1 old
Profile 1
Alex Whitaker
Income: 25,000
Description:
Alex is a ranch hand and horse trainer. He lives in a modest rent house in Salado TX.
He has two dogs and several horses.Hes a proficient rider and enjoys attending roping events for the fellowship and prizes. He drives an older Chevrolet Silverado. He has a small circle of friends and is looking for somewhere he can fit in.He is not overly religious and dreads the thought of attending a structured church, and thinks most churches are hypocritical and judgmental. His everyday wear is t shirts, faded jeans and boots.He drinks coffee from home and budlight on the weekends.
Profile 2
Income: 70,000
Description:
Bob and Jenine Detrick are an older couple,both in there mid 60's. They own a home in the rural area near Jarrell Tx. They have two sons and a daughter.All three children graduated from Texas A&M, there daughter is in her second year as an intern at Doctor T's equine clinic in Salado,the eldest son owns a ranch supply in georgetown and the youngest son owns a Cattle company near Schwertner. They live a quiet life working in their barn and flower beds,coffee every morning at Roy T's in Salado. They have a large group of aqaintances and a handful of close friends. They are Christian and would like to find a church that is based more on the Bible than the pocket book. They are set in their ways and hope to find a place that they can worship with like minded couples that would welcome their children as well.
3.Creative brief: 1 page
Overview
This church is looking to broaden the scope of their outreach by redesigning their web page and making it more lively and welcoming.The website should appeal to christians and the general public to want to know more about the 3C Cowboy Fellowship.
Audience
The audience will be a wide range of people all with the country or cowboy lifestyle and beliefs in common. Their ages will range from youth to late seventies. Young couples as well as old,singles and divorce's.
Tone
The tone will be casual and warm.The over all theme would be come as you are all are welcome.
The audience feels that church has to be full of rituals and rules,not about a true spiritual relationship.
That worship is more of a chore than anything else, a place they go every sunday to dress up,feel uncomfortable and be made to feel as if youre an outsider.
The tone of welcome and warm,coupled with a casual feel will get the audiences attention, photos of real people and actual services will have them taking a second look.
The images should be rustic without having a cheesy B movie cinema feel to them.A grass roots look
The main feature of 3C is that its a come as you are, everyone is welcome organization. It should be stressed that they believe church is to share in the scripture and feel fellowship with one another not just assemble and follow some rituals with little individual meaning.This approach to a religous service will appeal to a large audience when compared to the tradition and often very sterile feel of church.The theme of everyone is welcome while used in other church settings is unique in the cowboy church because its down home,grass roots no pretense feel has a truth to it.
Come as you are, you are welcome here is the message that 3C wants to share.
What happened? Got bored with the Creative Brief? Make sure you finish. Good job up to that.
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