Week3SunshineFlower_Hw/IC-NewCompanyMock up

1. Target Market: Beach enthusiasts,families

S:Male & Female          S: Male & Female                                  
R:C                                 R: C
E:Some college              E: College graduate
Age: 18-25                      Age: 30-40
Inc: 10-28,000                 Inc. 35-70,000
M: Single- young couple   M:Couples with children

Browser type: IE            
Connection speed: Wireless & broadband
OS: PC,Mac
Devices: Computer,laptop,iphone
Resolution:    800X600      1220X1024

2. 2 User profiles: 1 single young /  1 couple with children

Profile 1

Jasmine Tucker

Income: 18,000
Description:

Jasmine is a College student and part time retail sales associate. She is pursuing a degree in Oceanography. She lives in a modest apartment in Corpus Christi TX
She has a cat and two goldfish.She loves to surf and spends time looking for seashells and sand dollars on the beach.  She drives a beat up Hyundai and is on a tight budget, her small circle of friends like to meet at the beach and tailgate on the weekends. She loves the ocean and spends a lot of time on or near the beach. Her everyday wear is t shirts,Capri and flip flops. She drinks coffee from home but loves fish tacos from the stand near the pier. At home she likes to search creative beachwear and sandcastle competitions.

Profile 2

Thomas and Claire Mathews

Income: 60,000
Description:

Thomas and Claire Mathews are a young couple with Two children.They own a home in Austin  Tx and visit the beach on vacation and various weekends throughout the year. They have one daughter and a son, ages 4 and 7.They love spending time together on the beach.The hot summer sand and side walks of the city make shoes a must but the heat makes open shoes important also.The flip flops they get for the children  wear out in three weeks so they are bargain shoppers and enjoy finding great buys on kids wear.

3.Creative brief: 1 page
Overview
Sand Slidez are the premium in fashionable affordable beach and casual footwear.Sand Slidez are available in a wide range of sizes and trendy styles to fit every personality and age.
Made with a heat resistant and highly durable material that far outlast even the  most expensive retail slipon.

Target Audience
 The audience will be a wide range of people all with the love of the beach lifestyle, fashion and thriftiness in common. Their ages will range from youth to early thirties, young families. Young couples as well as old,singles and divorce's any one with a love for beach wear and durability in a flip flop or slip on.Young collegiate types will be drawn to this trendy and comfortable,inexspensive shoe. They will typically be in school or with children where money is budgeted and quality is a must. There incomes will be between 18-60,000.The audience will most likely be female because of their tendancy toward shopping even in couples.Sand slidez will offer both styles for men and women. The audeience will typically live near a large body of water or where heat is an issue during the summer,or a collegiate atmosphere where trendy casual dress is common.

Tone
The tone for this company is completely casual and very trendy.The Sand Slidez will not only be affordable but fun for the young as well as the young at heart. Sand Slidez will be colorful and durable, eye catching and FUN! Their slogan is " Better than bare,from here to there!"
Message

Sand Slidez message is that high fashion shouldn't mean high prices and low quality.Fun  can be affordable, not only do these slip ons make you stand out as hip and trendy but thrifty too. These shoes come in casual colors and can be flashy enough to wear to a Tiki bar or Family get together.



Sand Slidez Site Map

Sand Slidez Wireframe

Wk2-SunshineFlower-IC/HW-Redesign

1. Target Market: 5 general &  web specific
S:Male & Females         S: Male & Female                                  
R:C                                 R: C
E:Some college              E: College graduate
Age: 22-35                     Age: 40-70
Inc: 18-28,000                 Inc. 35-70,000
M: Single- young couple   M:Older couples,Divorced

Browser type: IE            
Connection speed: Wireless & broadband
OS:PC
Devices: Computer
Resolution:    800X600      1220X1024

2. 2 User profiles: 1 young 1 old

Profile 1

Alex Whitaker

Income: 25,000
Description:

Alex is a ranch hand and horse trainer. He lives in a modest rent house in Salado TX.
He has two dogs and several horses.Hes a proficient rider and enjoys attending roping events for the fellowship and prizes. He drives an older  Chevrolet Silverado. He has a small circle of friends and is looking for somewhere he can  fit in.He is not overly religious and dreads the thought of attending a structured church, and thinks  most churches are hypocritical and judgmental. His everyday wear is t shirts, faded jeans and boots.He drinks coffee from home and budlight on the weekends.

Profile 2

Bob and Jenine Detrick

Income: 70,000
Description:

Bob and Jenine Detrick are an older couple,both in there mid 60's. They own a home in the rural area near Jarrell Tx. They have two sons and a daughter.All three children graduated from Texas A&M, there daughter is in her second year as an intern at Doctor T's equine clinic in Salado,the eldest son owns a ranch supply in georgetown and the youngest son owns a Cattle company near Schwertner. They live a quiet life working in their barn and flower beds,coffee every morning at Roy T's in Salado. They have a large group of aqaintances  and a handful of close friends. They are Christian and would like to find a church that is based more on the Bible than the pocket book. They are set in their ways and hope to find a place that they can worship with like minded couples that would welcome their children as well.
 
3.Creative brief: 1 page
Overview
This church is looking to broaden the scope of their outreach by redesigning their web page and making it more lively and welcoming.The website should appeal to christians and the general public to want to know more about the 3C Cowboy Fellowship.

Audience

The audience will be a wide range of people all with the country or cowboy lifestyle and beliefs in common. Their ages will range from youth to late seventies. Young couples as well as old,singles and divorce's.

Tone

The tone will be casual and warm.The over all theme would be come as you are all are welcome.
The audience feels that church has to be full of rituals and rules,not about a true spiritual relationship.
That worship is more of a chore than anything else, a place they go every sunday to dress up,feel uncomfortable and be made to feel as if youre an outsider.
The tone of welcome and warm,coupled with a casual feel will get the audiences attention, photos of real people and actual services will have them taking a second look.
The images should be rustic without having a cheesy B movie cinema feel to them.A grass roots look

The main feature of 3C is that its a come as you are, everyone is welcome organization. It should be stressed that they believe church is to share in the scripture and feel fellowship with one another not just assemble and follow some rituals with little individual meaning.This approach to a religous service will appeal  to a large audience when compared to the tradition and often very sterile feel of church.The theme of everyone is welcome while used in other church  settings is unique in the cowboy church because its down home,grass roots no pretense feel has a truth to it.
Come as you are, you are welcome here is the message  that 3C wants to share.

Wk1-SunshineFlower-HW-Article2 Summary

The second article I read was more straight forward than the first.It didn't read as a friendly
 reminder  but more as  business like detailed instructions of what each component of a web page should do and look.  I found this article very informative.It covered some of the items covered in the previous article and gave information on things I wouldn't have thought of like plug-ins and a way to remedy common issues with them.It did mention the web safe colors, which I  will have to go back and re read the previous article.Monitor size makes a lot of sense as well. Overall I think this article was geared more toward teaching the what not to do's and the why's of web design verses print design. I came away with a little better understanding of what goes into designing a web page and things to remember like when to use a jpeg or a gif. I feel e bit more sure of my ability to create a page and not be  so terrified when an onslaught of initials comes flying at me (fla/swf,cms,php,html,css).

Wk1-SunshineFlower-HW-Article1 Summary

The first article I read was over the common mistakes that are made by print designers
 transitioning to web design.The article was ingeniusly titled as a letter.Dear print designer
 doing web design.Very nice.The author states that not all print to web designers are set up for failure and lists several that have transitioned smoothly and gone on to great things,Jason Santa Maria is one example.The article covers the important points of web verses print, resoloution, typography ,viewport,PSD layers and then some unfamiliar terms like vertical pixel prescision,vertical grids,non interaction. Which really sound very sci-fi E.T. to me.After this class I'm sure I'll be more familiar.What I took away from this article is to remember web is 72,there are limited fonts unless you embed,clean up your layers, name and group your layers, and an interesting bit about web safe colors being a thing of the past.Which makes me happy since thats one less thing for me to mess up on. Finally it listed additional reading material, which I intend to take full advantage of to minimize the chance of humiliation.


Sunshine Flower

Wk1-SunshineFlower-IC-Profilepicture

I am posting this picture for my profile page. I am extremely shy and insecure and so I thought an illustration best suited this project. It illustrates both my name and disposition very well.
Thank you,

Sunshine Flower